What usually goes wrong in lead conversion design?

Direct Answer

Lead conversion goes wrong when qualification criteria are vague, ownership is unclear, or downstream account and opportunity behavior has not been designed deliberately.

Detailed Explanation

A stronger answer connects conversion logic to process discipline, duplicate management, and reporting trust. Strong candidates show that they think beyond the button click itself.

Why the Interviewer Asks This

The interviewer wants to hear process design thinking, not only feature familiarity.

Weak Answer Warning

A weak answer says lead conversion is simple because Salesforce handles it automatically.

Stronger Answer Direction

Talk about qualification clarity, ownership, and downstream data quality.

Follow-up Question

How would you decide what should happen automatically during conversion?